Saturday, March 14, 2009

Battle of the Brands

Well, the birthday festivities are over, and it's time to settle back into the routine. One of the most daunting tasks I must do is go grocery shopping. While at the store, I thought a lot about my habits -- and on the surface, what I'm about to talk about next ties in with my "Labels du Jour" post earlier this month.

I caught myself walking down the aisles... snagging my usual products such as Mrs. Baird's bread, Progresso soups, and a variety of name brand items. But then came the mouthwash.

Listerine - $5.47

Something compelled me to pick up a mouthrinse bottle of equal size with the label pictured in this post.

Equate - $3.27

Okay, have I been stuck on labels this bad that I haven't even considered alternatives? I figured there's got to be something wrong with Equate Citrus Antiseptic Mouthrinse, so I turned the bottle around to read the ingredients. They were identical to those in Listerine! I tell ya... for those that really hate labels, this would be a compelling reason why. Looks like whether it's in a grocery aisle, in the streets, or under the sheets -- labels can be so misleading.

Yet, as much as we say we hate labels -- they obviously have some stronghold on our mind and our wallets. The sooner we break free, the more money we keep to ourselves!

6 comments:

  1. I have actually been a non-label person my entire life.
    I don't buy brandname clothes, so why brandname food?
    I tend to look at what's the best buy--price per ounce is a good measure--and at the ingredients listed on the product.
    I do buy Swanson broth, though, because it's owned by gay-friendly Campbells.
    So, I buy ONE label!

    ReplyDelete
  2. I, too, have been a simple shopper and always looked for the best deal. I checks ads, shelves at different stores and you learn what to buy based on price and quality. Most of the things we find in stores are all the same ingredients; just different labels. Sort of like finding/dating a guy I guess. Look for the non-brandname ie generic version. Usually cheaper, too.

    ReplyDelete
  3. When I moved to New York some years ago I was totally thrown by grocery stores. Everything was alien - candy, milk, bread, butter. I wanted the reassuring names that I'd grown up with. No one likes change.

    ReplyDelete
  4. If you compare everything you will find the are the same. I save about $200.00 a month buying non-brand names.

    Here is a hint. Your mouth wash, go get a wine decanter. pour it into the wine decanter and no one will no the difference and it looks nicer as well. Thank having a bottle out there.

    Check others things as well. head medication, trip-bact-oint./ neosporin.

    Good Luck
    Ray

    ReplyDelete
  5. I never really thought about the brands I use until recently...when I go to the store I now compare so I can buy the best product for the best price...

    ReplyDelete
  6. I'm stuck on label when it comes to close and chocolate, but that's it

    ReplyDelete